Press Releases

31 Mar 2021

Café de Coral Group appoints Piony Leung as Managing Director (Hong Kong)

Café de Coral Holdings Limited (SEHK: 0341) today announced the appointment of Piony Leung Ho-ting as Managing Director (Hong Kong), effective April 1, 2021. Reporting to Peter Lo, Chief Executive Officer of the Group, Piony will manage business operations and provide strategic leadership across Café de Coral Group’s businesses in Hong Kong – including Quick Service Restaurants, Casual Dining and Institutional Catering. She will also play a pivotal role in meeting the company’s growth goals in the Hong Kong F&B sector.

The past year marked a particularly challenging time for the industry, and under Piony’s leadership the Group’s Quick Service Restaurants business took a number of actions to address weak market conditions which yielded positive impact. The Group successfully shifted marketing focus to promote take-away and delivery services, redesigned menus to meet changing demand, and introduced an e-commerce platform for selling popular seasonal products such as poon choi & party sets.

Peter Lo, Chief Executive Officer of Café de Coral Holdings Limited, said, “With the disruption brought by COVID-19 pandemic, Piony and her team have faced a tough environment since she joined us in 2019. However, her professional experience, business planning and management acumen have served her well. With her excellent leadership skills, she has led the team through major market shocks and adapted to the challenging business landscape. In the post-pandemic era, it is essential that the Group is able to capture opportunities bought by the fast-changing market and consumer behaviors. I have every confidence that Piony will be able to maximize business synergies and build a stronger brand portfolio by integrating the QSR, Casual Dining and Institutional Catering businesses as a whole - offering a wide range of food options that cater to the diverse tastes of the greater community.”

Piony said, “I am thankful for the trust and opportunities the Group has given me. In the face of unprecedented challenges, I am deeply impressed by our frontline staff – who have gone above and beyond to service our customers while doing their best to meet our business goals. Although the economic outlook remains uncertain, I am committed to working side by side with my team members to explore future business opportunities and retain the Group’s leadership position in this rapidly changing market.”

Piony is currently Managing Director (Quick Service Restaurants) of Café de Coral Group, and has more than 25 years of experience in the retail and fast-moving consumer goods industries. Prior to joining Café de Coral Group in 2019, she was Managing Director of North and South East Asia at General Mills, and has held leadership roles at corporations such as Mars, L'Oréal and Procter & Gamble (P&G).

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